6thstreet Ecommerce
6thStreet is a fashion & lifestyle e-commerce platform operating across the Middle East (UAE, Saudi Arabia, Kuwait, Qatar, Oman, Bahrain)
TEAM
Designer, Product Manager
MY ROLE
Lead Product designer
KEY SKILL
Ux research
Interaction
UI Design
Overview
6thStreet is a leading fashion and lifestyle e-commerce platform in the Gulf Cooperation Council (GCC) region. It offers a wide range of products, including clothing, footwear, accessories, and beauty items from leading international brands.
The platform is part of Apparel Group, a major retail conglomerate in the region.
After the booking attempt, the system will wait for 2 minutes to verify the payment and confirm the seat.
If the payment or booking is unsuccessful, the user will be presented with options to:
Retry with the same seat
Select a different seat on the same bus
Choose a different bus
Objective
Increase the number of users who transition from the Product Description page to adding items to their cart, enhancing the overall conversion rate.
Encourage user engagement and conversion rates through new feature additions, which are crucial to initiate the intention to purchase.
Increase the number of users who transition from the Product Description page to adding items to their cart, enhancing the overall conversion rate.
Problem Statement
The "Size Help" section currently occupies excessive space in the first fold of our product pages, This layout disrupts the user journey by forcing customers to scroll for critical details and purchase options, potentially leading to frustration and drop-offs.
Lack of clear product information, and insufficient urgency triggers
Users get confused when a T-shirt is shown in a full-body image with other items, unsure if the entire outfit is included.
Solution
After the booking attempt, the system will wait for 2 minutes to verify the payment and confirm the seat.
If the payment or booking is unsuccessful, the user will be presented with options to:
Retry with the same seat
Select a different seat on the same bus
Choose a different bus
Old vs New
The Product Detail Page (PDP) plays a critical role in converting product discovery into purchase intent. At 6thStreet, the earlier PDP design provided essential information but lacked clarity, confidence-building elements, and a strong visual hierarchy.
User Flow
Multiple Use Cases
User Empathy
Multiple Use Cases
Competitor Analysis
Multiple Use Cases
Wireframe
Multiple Use Cases
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UI Design
Select Your Size
Choose the size that fits you best.
Tap a size to see availability, fit details, and delivery options.
The user is browsing the product details, checking images, price, and delivery info.Before adding the product to the cart
Success Metrics
Final metrics after the redesign
Next Step
Sections like 'Brands' and 'Recently Viewed' can be monitored for frequent customer usage. Based on the insights, they can be prioritized differently or even eliminated if found to be underutilized.